Local businesses could be in trouble if they adopt traditional advertising methods to grow their business. In the past ad agencies predicted that it would take 5 to 8 impressions before a potential customer would act based upon an advertisement. Today, with the World Wide Web, social media and mobile the relative impressions required are […]
According to a University of Oxford study, people who monitored their energy use saved 5 to 15 percent more energy. Still not convinced? Here are just a few reasons to try energy monitoring. Understand energy costs of ‘vampire’ devices, long showers, leaving the lights on, keeping the HVAC system on, etc. Detect if appliances need […]
When it comes to home energy use, the popular business axiom, “You can’t manage what you don’t measure,” applies. Even after people learn that they can save energy and money by turning off the lights and unplugging their phone chargers, there are no measurements or concrete dollar figures. And often, it’s not enough to get someone […]
After assembling a work crew to build an eco-friendly home from the ground up, Amy Holmwood observed that not all of the contractors were green to the core. A company hired to install insulation made of recycled newspaper used a diesel generator to power the equipment instead of a cleaner, greener power source like solar. […]
